Marketing today has become more of a challenge, for even the seasoned marketer. Keeping pace with privacy, Opt in Consent and SPAM legislation can quickly do your head in. We’ve seen a significant change in the way that our clients like to market, through both the channels they like to interact with and the type of person they prefer to contact. This has presented a challenge for all. And trying to fill this void has meant the industry has had to create new and inventive ways to procure data.
Procurement of data is often the easy part. To be fair, anyone can create a competition, attract some punters and distribute the collected data. It’s not that hard! But, here’s where things start to get interesting. The accurate collection of high quality data is an art, or a science. What makes this a science, is being able to target prospects that weren’t looking for a competition in the first place.
What if you’re just browsing your favourite site, killing time and then you’re presented with an opportunity to win something? Some will keep on doing what they were doing, but 150,000+ people a month consistently come through our doors as competition entrants. These are people that aren’t competition junkies, they’re ordinary people that decided (even in a moment of weakness) to enter a competition and have a go. In some respects, it just doesn’t get any more “Aussie” than that!
When it comes down to it, what you hold dear regarding your existing data may not be worth killing your marketing for. It may be time to step up and experience the new normal.
Contact us now to find out how we can give your current marketing campaign a shot of adrenaline and really get you some great results this year!